Email Marketing Blog
Making Conversions from email Newsletters
As email newsletters are becoming more and more popular it is important to make sure that the content and design of your newsletter is attractive and appealing to customers.
The immediate delivery and quick responses mean that many companies are using eMarketing more and more frequently so the information that your company sends out needs to catch attention straight away otherwise it may be forgotten and lost within junk folders.
Another important factor to mention is that using a service that only provides you with ‘fire and forget’ email marketing, which many businesses supply, doesn’t allow you to see which customers are actually clicking on your newsletter, clicking on the links etc. Without this information you will be wasting money by sending newsletters to people who aren’t interested and therefore you are likely to receive a good conversion rate on the newsletters or eCards.
Contact our sales team to help you receive a better bang for your buck!