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Email Marketing Blog

email newsletter design tips

Here at email junkies our newsletter design experts have pulled together some of the best design tips to help design the most successful email newsletter design for your business.

Keep text simple and to the point

Text on newsletters should be simple and to the point. This is because users simply do not have time to scroll though reams of text to find out information. Make use of bullet points, titles and links through to further information if required. Ensure that the email newsletter can be scanned quickly and easily, to absorb the relevant information.

Use images carefully

To ensure the load time of the email newsletter design is fast, select images carefully. A small logo design and relevant graph or photograph should be fine. By using one or two images in the design you ensure load times are fast, which is important in some email programs.

Use links extensively

Links in your email newsletter are a great way to link to further information, and direct traffic to your website design. Provide short summaries of articles, and link to longer, complete versions. Include links in content in the same way you would on your web pages, rather than big bunches at the beginning and end of the newsletter.

By following simple design tips like these you will result in a successful HTML newsletter design. If you want a email newsletter design contact the email design experts at email junkies for further information.

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