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Email Marketing Blog

Key Points for Email Marketing

Before beginning email marketing there are a few things that you need to think about. A management company would be aware of these points already so they are the best people to go to if you are unsure of any of these points or simply don't have the time to go through them yourself.

- Do a Spam check, make sure that your email is completely spam free so nothing can be mistaken as spam otherwise your email won't reach any of your recipients. This includes any sexual terms as they are likely to be seen as spam, or even if they get through users may delete the email straight away

- Is the content of your email specific to one market? You need to aim at a certain audience otherwise it will be confusing, mixed up and not related to any individual recipients.

- Ensure that the recipient knows exactly who you are immediately

- Check all spellings and grammar, this is one of the most unprofessional things a business can do and the user will think you are incompetent

- Have all of the users on your mailing list opt-ed in? Is there an easy way for them to opt-out if they want to? This is a legal requirement now so be careful, see our email marketing compliancy pages for more information

- Are there any long forms or huge attachments that the user needs to fill out or download? This will waste the recipients time, they will get bored and delete it, make sure that any goals are easy to reach for the user

- Are there any links within your email? Make the email interactive with the user so it gives them something to do. You are sending this email in order to generate conversions to make sure there is an easy to reach conversion, or just to bring in more traffic to the website

- Finally, make the content of your email compelling! Make the text and images attractive to users and ensure that any landing pages are relevant.

For more tips on successful email newsletters please contact us now!

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