Talk to the eCommerce experts
0845 373 0597
Interested?
Request a call-back

Email Marketing Blog

Email Marketing Broadcast Structure

Email marketing can be a great way to sell a product or market your company's services. Indeed, it can be quite difficult to initially start and then maintain. But the main reason that e-newsletters are so good is that instead of soliciting random consumers you're talking to customers who have already shown an interest in your product or service. Not only that, but instead of forcing them to come to you, you're able to go to them.

With email marketing you need to build up a relationship with the email recipient and so the first email should just remind customers to check out your services or product. Then the second email broadcast should attempt to sell your services or products and let them know how useful it is and why they should buy them. Finally, your third broadcast should be an email newsletter offering discount as they are now a valued customer. It's better to make a sale at a discounted price than no sale at all. After these 3 email broadcasts, if the email contact has not bought your products or services then it is likely they never will. Following third broadcast you could start to recommend related products or services to this list of email subscribers.

Try to send out a relevant and valuable email at least once a month, reminding your consumers the value of your emails. For information on how the Emarketing specialists Email Junkies can help you out with this please click here.

go back
x
book book
book
book
book
book
book
book
book
book Expert Email Management
Head office
Email Junkies (Advansys Limited)
Building 4 Millars Brook
Molly Millars Lane
Wokingham

RG41 2AD
Telephone:
Email:
0845 373 0597
sales@emailjunkies.co.uk