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Email Marketing Blog

Emarketing Compliancy

Spam is unsolicited mass emailing, which is usually where a person tries to persuade the email recipient to buy their products or services but has no intention of providing the goods. However, when carried out correctly email marketing, is where you directly communicate with clients who have 'opted-in' to receiving emails from your company. As email marketing experts, the Email Junkies system does not allow the sending of unsolicited commercial email, or 'spamming' under any circumstances. In fact, our managed emarketing solution has been created specifically to give legitimate marketers an alternative to sending unsolicited emails. All the clients who use the Email Junkies emarketing solution have to agree to abide by the CAN-SPAM Act and the EU Directive on Privacy and Electronic Communications.

Moreover, spam is any email you send to a recipient who hasn't given you their direct permission to contact them. You can only email subscribers if you have obtained their permission in one of the following ways. They have opted in to your e-newsletter via a checkbox on a form or web page on your site. As default this checkbox must not be checked and it needs to clearly explain that if the User checks it you will contact them by email. Alternatively, if a User filled out a form offline e.g. for a competition, and indicated they are fine if you contact them via email, then you can add them to your email subscriber list.

In addition, if a User purchased from you within the last 2 years then they have provided their permission implicitly. However, just to be extra compliant it is a good idea to add an opt-in checkbox as part of the shopping cart process.

Email (and spam) compliancy is extremely important, and here at Email Junkies we have a 5 step process within our email marketing solution to prevent spam being sent via our system. For more information on email compliancy and managed email marketing please contact us.


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