Email Marketing Blog
Email Marketing Basics
Email marketing is one of the most cost-effective ways to get your product or service in front of prospective or existing clients to generate sales. What's more, e-marketing isn't just a way to get your brand in front of people; it's a fantastic opportunity to establish a relationship with customers. Here are a couple of rules that will help you succeed in email marketing.
Firstly, the email recipient must have opted-in to receive the e-newsletter. There is no point in wasting your time and effort on designing an HTML email and sending it to people who do not know you or are not interested in your products or service. Additionally, the email marketing broadcast must offer value to the email recipient. It seems that consumers tend to buy more when the product is on "offer" as they feel they are getting good value for money. So if you're having a sale on widgets then you should target the customers who have previously bought similar widgets in the past, as they are more likely to buy. If you used an intelligent eMarketing solution, such as the Email Junkies emarketing application, then you would be able to track this successfully and thus market to the relevant audience in future email campaigns. Moreover, this results in a higher conversion rate as you know the customer has bought a similar widget before and so is more likely to be interested in the product and possibly buy again.